Who we are

Our website address is: https://www.valleyathletics.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

Protecting Your Privacy Overview

This VALLEY ATHLETICS Digital Privacy Policy describes how we collect and use your information through a variety of digital means. By accessing or using this website, mobile application, or on any computer, mobile phone, tablet, or other devices, you consent to our Privacy Policy. VALLEY ATHLETICS may modify this Privacy Policy at any time, effective upon its posting. Your continued use of our products and services constitutes your acceptance of this Privacy Policy and any updates.

What You Give Us

VALLEY ATHLETICS is committed to ensuring the safety and privacy of your personal information. By submitting personal information to VALLEY ATHLETICS, you agree that VALLEY ATHLETICS may collect your personal information. We collect the information you give us or permit us to access. Information may include but is not limited to, your name, image, birth date, email and physical address, telephone number, gender, and when necessary, credit card information.

What We Collect From You

We may automatically collect information regarding your interaction with, and use of, our products and services. Information we may collect includes, but is not limited to, your telephone number, Device identifier and hardware information, IP address, browser type and language, cookie information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information about your interactions with us.

Third-Party Interactions and Analytics

We may combine the information you give us with other information from VALLEY ATHLETICS sources, transactions, and communications. This may include, but is not limited to, information from the VALLEY ATHLETICS blog, direct mail, catalogs, events, or our customizer. We may also combine that information with data that is publicly available and data from third parties.

VALLEY ATHLETICS uses automated devices and applications provided by third parties, such as Google Analytics, AdRoll, HubSpot, or another third party. We also may use other analytic means to evaluate our services. We use these tools to help us improve our services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies.

If at any time, you prefer not to receive further email communications from VALLEY ATHLETICS (except in connection with information, products, or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by VALLEY ATHLETICS. If at any time, you prefer not to receive any other form of communication from VALLEY ATHLETICS, you will have the ability to unsubscribe from such communications by EMAILING US.


Like many websites, VALLEY ATHLETICS utilizes “cookies” to maintain a record of your visit to the site and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided VALLEY ATHLETICS with personal information.

Cookies help VALLEY ATHLETICS to improve the site and services, and to deliver more personalized service by enabling VALLEY ATHLETICS to estimate audience size and usage patterns; to store information about your preferences; speed up your searches, and to recognize you when you return to the site or use the services. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting VALLEY ATHLETICS’ cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the site or the services.

Request for Access and Correction, Questions, of Comments

VALLEY ATHLETICS welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the VALLEY ATHLETICS HR department at:

PO BOX 20758
Portland, OR 97294
United States
Email: info@valleyafs.com